AI for leaders in mid-size UK businesses
Use AI to build something useful in an hour. Then make it stick.
I help leaders get real work done with AI. We start by building something useful together in an hour. Then I set up a workspace that makes it repeatable, first for you and then for your team. Everything is built in the tools your company already allows.
30 years in IT and data, most recently Head of Analytics at Yodel. Based in Southport, working remotely across the UK.
£179One hour, one real task

01 The problem
Lots of AI. Not much that sticks.
Most people have tried AI and many use it every day with great results.
But the good use cases live in one person’s head or on their laptop. Nobody shares what works, and everybody starts from scratch each time. New tools start with a blank canvas, no context of what the business is or does.
Meanwhile IT is nervous about what is going where, data security, privacy, accuracy, multiple versions of the truth.
It is not a people or tools problem.
AI needs your processes, knowledge and rules written down somewhere it can always use and follow them. Without that, every conversation starts from scratch.
02 How it works
Start with an hour. Grow it from there.
For you
One-Hour AI Build
£179 60 minutes
You bring one real task and together we build something that works. You at the keyboard, using the AI tools you are allowed to use at work. You leave with something useful, and with a way of working you can use again.
About the build hour
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Your AI Workspace
£1,500 about 2 days
I set up a second brain that holds how you work, plus the skills, connections and rules that let any AI tool use it, so you stop starting from scratch.
About the AI workspace
For your team
Team AI Build Session
£950 half a day
Get your team up to speed on building with AI. Like the One-Hour AI Build, we work together to build out useful tools in a half-day workshop.
About team sessions
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Team AI Workspace
£3,500 review and set-up
We pick the workflows that matter most and agree which steps need a person. Then I set up one shared workspace for the team, with shared processes, prompts and rules.
About team workspaces
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AI Partner
from £750 a month
I keep your AI workspace optimised for new AI models and tools, add new use-cases and stick with you to keep ahead in AI.
About AI Partner
03 The AI workspace
Get organised for AI. Let any AI work for you.
An AI workspace is your own AI “operating system”. It has two layers: a second brain that holds what you know, and the skills, connections and rules that let AI use it consistently.
- Second brain: how your work gets done, and the knowledge you would otherwise paste in every time, if you remembered to
- Skills: prompts and instructions you know work, shared across every AI tool you use
- Connections: safe access to your tools and data, so AI can act, not just answer
- Rules and signals: which data goes where, and the few alerts that should get your attention
- Backup: nothing lives only in one tool or one person’s head
It works for me.
My plans, projects and processes live in one place, my second brain. Several different AI assistants work from it every day: researching, building, checking and reporting back to me.
04 Work and prototypes
Things I have built and run.
Each of these started with a real problem. AI was a key part of the toolset. See all the work.
Design Your Prompt
An online tool for multi-step prompt workflows, shared with a team and exported as Claude Skills.
ValueBetEdge
My racing data and modelling project, tested honestly against the market before any money rides on it.
Tableau to Power BI, with AI
AI-assisted workflows that sped up a dashboard migration at Yodel, with standards and human review kept in place.
Stopping a fraud, not just reporting it
Alerts that let security officers intercept parcel collections. The intelligence supported a criminal case.
Where to put the next collection point
A Python model with interactive mapping that assessed and recommended sites, replacing a two-week process.
More detailed, more accurate forecasts
Forecasting models in Azure Machine Learning for the group’s parcel volumes, later developed with InPost’s Data Science and AI team.
James led the design and delivery of our new AI platform, delivering significant commercial benefits across the business.”Former line manager, Yodel. LinkedIn recommendation, October 2026.

05 Why me
I have done this inside a large company.
I know how IT departments think, and why they say no. So everything I build fits inside your company’s rules.
AI on real company data
At Yodel I designed AI-assisted workflows connected to the company data warehouse, to speed up moving our dashboards from Tableau to Power BI. The standards, the link back to the source data and human review all stayed in place.
An analytics and AI function
I led Yodel’s analytics and AI function, and worked with InPost’s Data Science and AI team on forecasting models.
30 years of delivery
Before that I worked in systems analysis, business analysis and delivery, including leading fraud-prevention systems at Experian.

06 Contract and interim
Need someone in the role, not alongside it?
I also take on contract and interim work in forecasting, fraud analytics, reporting and data delivery, including covering a head of analytics or BI role while you recruit.
Get in touch
Tell me what you would like to make easier.
Send me a short message about your work and the task you have in mind. I read every message myself and reply by email. If it helps, we can talk it through on a call before you book anything.
